Although many business owners agree that marketing via email can be highly effective, it is a process that demands some careful thought and education in order to pay off. An example is how to acquire a sizable email listing. What are some good ideas for email marketing? You’ll find answers to these questions and more in the article which follows. Keep track of what you learn so that you can use it to build an effective marketing campaign later!
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the Free Money System Review article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Create email copy which is personal and endearing. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Make sure your emails contain unique and informative content rather than simply promotional material. Include articles and information for your subscribers which is not available on your website. Put some offers into emails that will save them money on products or services. You should send out specials and holiday greetings, don’t only send emails when you want something.
Limit your marketing email messages to only one each week. Chances are, your customers receive a ton of email everyday, just like you. Customers may skip your emails if they receive too many of them.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.
Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
Email marketing is a great way to generate excitement about your brand, even if the process is riddled with issues. Obtaining email addresses is going to be your first challenge. Some companies, however, do not know the first thing about where to begin on the design of emails they wish to send out. If you apply the ideas covered in the preceding paragraphs, your company will be enabled to surmount any challenges ahead of you. Take advantage of this advice and be sure your email marketing initiative produces results.